Pooja Sethi

Project Category
Interior Design

Location
Surat, Gujarat

Completion
2021

Gross Built Area
1,000 Sq. Ft.

Project Overview

The Pooja Sethi boutique is designed as a vibrant yet refined retail space that embodies the bold spirit of contemporary fashion while retaining a sense of intimacy. The interiors reflect a seamless blend of modern minimalism and playful highlights, ensuring that every garment becomes the focal point against its carefully curated backdrop.

Design Philosophy

The boutique features a striking yellow staircase as the visual anchor of the space, an element that doubles as both a sculptural centerpiece and a connector between levels. The rugged black stone wall provides a raw, textured contrast, celebrating natural materials while adding depth to the boutique’s personality. Balanced with white walls, sleek furniture, and accent mirrors, the overall environment feels open, refreshing, and dynamic.

Every design detail from suspended golden chains on the mezzanine to subtle pops of yellow in furnishings and decor has been thoughtfully integrated to create a cohesive brand narrative. This boutique is more than a store; it is a stage where each garment tells its story, framed by a bold yet timeless interior.

Key Highlights

Design Approach: A balance of raw textures, bold accents, and clean modern lines.

Materials: Black stone wall cladding, yellow lacquered staircase, wood, glass, and metal accents.

Furnishings: Sleek, minimal furniture with white and yellow highlights.

Colors & Textures: Vibrant yellow, deep black textures, muted whites, and soft lighting.

Lighting: Warm, layered lighting to create an inviting yet dramatic shopping experience.

The Ariul Sttudio Touch

At Ariul Sttudio, we wanted the Pooja Sethi boutique to stand out as a bold statement in the retail landscape. Our touch was in crafting an environment that feels both edgy and welcoming where the rugged charm of stone walls harmonizes with the playful vibrancy of yellow accents. By integrating sculptural elements like the staircase and creating visual balance through minimal furnishings, we ensured the space reflects the daring creativity of the brand while staying elegant and functional.